About us  

Company History

dynamic Image Ltd

All of the below brands are owned by Dynamic Image Ltd which was founded in November 2002. Today the company is the market leader in the provision of specialist online digital & mobile trade services, business management software and networking trade events to the promotional merchandise industry.

The founding team had over 100 years experience as major distributors in the promotional merchandise industry before moving to become a 'Trade Hub' providing services and connections to both distributors and suppliers within the industry. The team knows what corporate end user customers expect from promotional merchandise & this is reflected in all of the services that we deliver.

The company's founder & executive chairman David Long DMS, DipM, had his early management career in the blue-chip corporate arena. He joined Dowlis Group as managing director in 1990 and led the team to grow the company from £2.4m to £12.5m turnover over 12 years, firmly establishing the company as the largest independent promotional merchandise distributor in the UK. He was also chairman of Promota for a number of years, during which time the membership grew to its peak of 1000 trade company members, the organisations name was changed from BAGDA to Promota, The Promota Show was established as the industry's leading trade event, and a new competing show was successfully defeated by the unification of the members. In 2007, Promota presented David with the 'Roger Saunders Award' for outstanding services to the industry. In 2011 David was presented the Hampshire Life Recognition Award for his community services.

Sourcing City has become renowned for innovation, and were the first to launch an online trade sourcing service in Europe, launched the world's first trade sourcing App and created the industry's first appointment based national VIP networking event in Sourcing City Marketplace. The company were also founder members of the PromoAlliance alongside ASI & PSI, the leading trade organisations in the USA & Germany.

Based at The Hub in Farnborough, Sourcing City has many faces known throughout the trade, & prides itself on setting standards for customer service, integrity & innovation.

Our Brands and Services

Sourcing City provide a suite of specialist services within the Promotional Merchandise Marketplace. Each service is specifically designed to grow & enhance the business of our trade distributor & supplier customer companies.


Sourcing City

Sourcing City

Sourcing City was launched in September 2004 & was Europe’s first online ‘Promotional Merchandise Sourcing Service’. Today the company is the clear UK market leader in online trade sourcing & lead generation services. Over recent years Sourcing City has created numerous innovative services, all of which were specifically designed to assist trade distributors & suppliers to grow their business. Sourcing City’s distributor customers collectively represent around 50% (£450m) of the entire UK promotional merchandise market spend.

Every major UK supplier features their full ranges in Sourcing City, together with suppliers from Europe, & indeed worldwide. The Sourcing City product database contains in the region of 100,000 individual promotional products from over 2500 suppliers worldwide, with the site generating in excess of 125,000 ‘Click Through Enquires’ per month for our supplier partners.

In addition, Sourcing City is also committed to informing the market with industry news & statistics, such as, market size, buying behaviour, product analysis & trends. The company carries out regular seminars & market studies which for the first time bring quantative data to the market place. The market studies are published to the promotional merchandise market in partnership with the BPMA.


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Sourcing City Skin Sites

Sourcing City Skin sites

Sourcing City Skin Sites provide trade distributor companies with a bespoke branded skin site using your logo, colour palette and font. The site provides your customers the ability to find their own creative product ideas, or to view products with you to generate enquiries for you. A skin site can either replace your existing site or link from your existing site. Sourcing City Skin Sites provide natural web optimisation & are powered by the Sourcing City Product Database which contains in excess of 100,000 products.

Click here for an example

Sourcing City Web Shops

Sourcing City Web Shops

Customer demands grow, technology moves fast and it is now simple and cost effective to Give Your Customers their Own Web Shops:

Key Features:

  • Manage your products & prices through an easy to use CMS management system
  • Step by step order process to ensure the site is exactly as you want it first time
  • Ability to take online credit card payments
  • Multiple price breaks available for all products
  • Ability to set up special offers/promotions
  • Integration with Promotional Office
  • All customer orders guaranteed to be placed with you!
Top Client Websites

Sourcing City Top Client Websites

Create a personally branded website for your biggest clients. You certainly have top clients you want to tie in forever, so give them their own 'unique' sourcing website. Get your ‘sourcing tool’ on the web or their intranet & they will love you! Add to this your current 'personal service' & keep your competitors out!

Sourcing City Web Creations

Sourcing City Web Connector

Sourcing City Web Connector is a feed of the Sourcing City Product Database to your own website. The SC Database features over 100,000 products for your customers to select from. All new products, product updates and discontinued lines are automatically managed by Sourcing city for your website.

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Dynamic Mailing

Dynamic Mailing | e-shot service

Dynamic Mailing is the UK’s market leader in trade e-shot services. Dynamic mailing offers access to the UK’s highest quality, & fully qualified, ‘Trade Promotional Merchandise Buyer’ database. The Dynamic Mailing E-Shot service enables suppliers to inform key industry trade buyers about their latest products & offers. Our database contains over 3500+ quality & qualified trade promotional merchandise buyer e-mail contacts, in around 2000 distributor companies.

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Merchandise World

Merchandise World

Merchandise World is a unique exhibition and networking event with optional appointments which brings together Sourcing City Marketplace and The BPMA Show.



Promotional Office Software

Promotional Office Software

New Cloud-Based Business Management Software from Sourcing City. CRM, Traffic Light Progress Chasing, Quotations, Order Management, Stock Management, Invoicing, Comprehensive and Flexible Sales Management, Business Performance & Profit Reporting, SAGE/ Quick Books accounting link...... and much more.

Sourcing City Web Connector

Dynamic Office Lite

Dynamic Office Lite is a business management system integrated within Sourcing City. Sourcing City enables you to create: Ideas Lists & Quotations. You can use all, or any of these functions independently, and all of your documents can be created with your own logo & colours.

Dynamic Office Lite also provides an online document filing system, within the ‘customer area’ of Sourcing City. Dynamic Office Lite enables you to swiftly create new documents & even provides an online progress chasing system to manage your ideas list and quotations. The system also contains a service whereby you can create your own marketing e-shots for your customers.

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Sourcing City News

Sourcing City News

Sourcing City News is the industry's market leading online news service. Our news bulletins keep the trade fully up to date with industry news stories, personnel changes, current special offers & trade promotions.


Sourcing City Stats

Sourcing City Stats

Sourcing City Stats provide industry statistics, market analysis & product trends to the promotional merchandise marketplace & our industry trade associations.

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The Purple conte/Club

The Purple Club

The Purple Club is open to any professional distributor company, or recognised industry supplier, whether you use the other services of Sourcing City or not. The Purple Club offers various benefits on the numerous services from Sourcing City. Also, all Purple Club Members exclusively profit from the additional benefits offered by ASI and PSI within the PromoAlliance. An on-going programme of new member benefits and initiatives will continually be developed to directly create opportunities for your business.

To see the current Purple Club benefits please click here


Promo Alliance


PromoAlliance is an international alliance for the promotional products industry founded in 2012 by ASI, PSI and Sourcing City. The core purposes of PromoAlliance are to work together on a global level to; Introduce best practices, Develop market concepts, Connect with industry peers and to Foster education.


The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America.

The Promotional Product Service Institute (PSI) is Europe's largest business network for the promotional products industry. More than 6.000 companies are current members of PSI which was established in 1960. PSI hosts the biggest international show for promotional items in Düsseldorf, Germany, which is also the home of their HQ.

Sourcing City is the market leader in the provision of specialist online digital & mobile trade services, business management software and networking trade events to the promotional merchandise industry. Founded in November 2002, Sourcing City has continually created and launched unique online and mobile services and trade events which had never been seen before in the UK promotional merchandise industry. The company now has a portfolio of market-leading and established brands to support distributors and to promote supplier products.


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